Research for the Cup & Cone franchise began with a benchmark of existing food truck vendors. A broad based survey of street food connoisseurs and locals within the cities of Cincinnati, Dayton, and Columbus Ohio was also conducted. The primary research questionnaire consisted of qualitative and quantitative questions that allowed participants to provide insights on their experience with the local cuisine and the food trucks they had become familiar with.

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Initially, it was assumed that those familiar with Cup & Cone  would want the franchise to remain traditional, however, assumptions changed and it not only appeared that consumers were interested in but also excited by the new products and services that modernization of the franchise would provide.

Project Overview:‍

Cup & Cone is a mobile food truck franchise based in and around the cities of Cincinnati, Dayton, and Columbus Ohio. They hope to expand their business and reach more customers with a mobile food ordering app.

Project Duration:

January ’24 – Mar ‘24

The Problem:

Cup & Cone was looking to expand their business, which operated mainly through word of mouth, recommendations, and local know how. They had no digital footprint and hoped that by translating and adapting their business into the digital age that they could find new footing and reach more customers.

The Goal:

The goal for Cup & Cone was to take their existing food truck franchise and digitize their business. By elevating their customer experience they wanted to expand upon their product(s), offering new services, and thereby further develop their customer base.

My Role:

Lead UX Designer & Researcher

Responsibilities:

By elevating their customer experience they wanted to expand upon their product(s), offering new services, and thereby further develop their customer base.