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Selim O. Aziz
MBA, MDes, BUP
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Innovative and versatile designer with expertise in UI/UX design, visual communication, and 3D visualization, seeking to leverage 5+ years of industry experience and advanced education in design and business to create impactful user-centered solutions. Passionate about merging creativity and technology to drive engagement, solve complex problems, and deliver value through exceptional design strategies.

Education

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University of Cincinnati, Carl H. Lindner College of Business
Cincinnati, Ohio
Master of Business Administration, Certificate: Digital Marketing
Expected: August 2025
• GPA: 4.0
• Developed a Big Picture MarketingStrategy for Starbucks, emphasizing retention and demand stimulation byleveraging core competencies and reinforcing its third-place brand positioning.
• Additional RelevantCoursework to be added when applicable:
• Awards andHonors (to be added when applicable):
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Google UI/UX Design Certificate
Cincinnati, Ohio
Coursera: Google Career Certificates
Expected: December 2024
• Completed arigorous online course covering foundational concepts in UX design, includinguser research, wireframing, prototyping, and usability testing.
• Developed practical skills in design tools like Figma and Adobe XD, creating user-centered designs for various digital products.
• Gained experience in applying design thinking principles and understanding user needs to craft effective and inclusive user experiences.
• Designed and prototyped the Cup& Cone mobile food truck ordering app and responsive website, streamlininguser interactions to enhance order efficiency and overall user experience.
• Led UX research and design for the AfterSchool app, creating prototypes and leveraging user insights to build a platform connecting students to educational resources for social good.
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University of Cincinnati, College of DAAP (Design, Architecture, Art, & Planning)
Cincinnati, Ohio
Master of Design
May 2022
• Erwin S.& Rose F. Wolfson Fellowship recipient
• MDes GSAGraduate Student President (See Leadership and Community Engagement)
• Graduate assistant to the School of Design
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FZD School of Design
Singapore, Singapore
Diploma of Industrial & Entertainment Design
March 2014
• An intense 1-year trade school specializingin industrial and entertainment design (concept art for film and games).
• Awarded artistfeature in Kotaku gaming magazine for a RIOT Games sponsored project.
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University of Cincinnati, College of DAAP (Design, Architecture, Art, & Planning)
Cincinnati, Ohio
Bachelor of Urban Planning
May 2011

Academic Projects & Study Abroad

Study Abroad, Santiago, Chile
Spring 2025
• Details to be uploaded pending completion of project work.
Next Generation EV Charging Infrastructure, MDes- Thesis
May 2022
• Utilized data-driven insights and GIS to develop electric vehicle charging infrastructure and identify future EV charging points in Cincinnati.
• Surveyed users to integrate their preferences into design principles, guiding solutions to address key needs.
• Mapped potential charging points and created a template for other cities.
LEGO Future Lions 2020 Competition, MDes - Translational Research
March 2021
Master of Design
May 2022
• Innovated new toy/product design concepts for LEGO by conducting comprehensive translational research, including trend analysis, opportunity mapping, and user surveys, to identify emerging industry opportunities and user needs.
• Synthesized data from qualitative and quantitative research to codify design principles and user values, guiding the development of creative solutions that align withLEGO’s brand and target market.
• Evaluated potential product designs through rigorous testing against identified design principles and user values, ensuring that final concepts met high standards of user satisfaction and market viability.

Work Experience

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Adjunct Instructor
May 2023 – Present
University of Cincinnati, College of DAAP (Design, Architecture, Art & Planning)
Cincinnati, Ohio
• Instructed Design Making at the University of Cincinnati’s School of Design, DAAP, the nation’s top-ranked public design school, introducing students to the fundamentals of 3D computer graphics usingBlender.
• Enhanced student learning experiences by leveragingBlender, a free and open-source software, to teach practical skills in 3D modeling, fostering creativity and technical proficiency among design students.
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Visual Communication Designer
May 2017 – November 2019
HDR
Dallas, Texas
• Developed 2D & 3D visualizations and innovative concepts for buildings and traffic scenarios, tailored to meet client-specific needs and expectations.
• Contributed to client acquisition by securing high-profile contracts with DART (Dallas AreaRapid Transit) and multiple Departments of Transportation, driving growth, and expanding HDR’s market presence.
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Visual Communication Designer & Concept Artist
March 2014 – November 2016
Solera Holdings
Westlake, Texas
• Directed design direction and branding initiatives by collaborating with a multidisciplinary team, including graphic and web designers, video editors, photographers, and social media marketing specialists.
• Ensured a cohesive and impactful brand presence across all platforms, enhancing the company’s overall messaging and visual identity.

Leadership & Community Engagement

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MDes GSA Graduate Student President
May 2021 – May 2022
University of Cincinnati, College of DAAP (Design, Architecture, Art & Planning)
Cincinnati, Ohio
• Led and advocated for the needs and concerns of a team of 13 student within the MDes program, ensuring their voices were heard by facultyand administration.
• Fostered a strong sense of community within the MDes cohort by organizing social events and peer support networks, contributing to amore cohesive and supportive learning environment.
• Led the improvement of the thesis chair selection processby actively engaging with the Office of the Institutional Review Board (IRB);advocating for clearer guidance and better support, addressing challenges facedby my cohort.
• Initiated collaborations between faculty, the IRB, and peers, resulting in streamlined procedures and enhanced resources, establishing a more efficient framework for future students’ thesis journeys.

Skills

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Figma
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Blender
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SketchUp
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Webflow
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GIS
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Adobe CC
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Photoshop
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Illustrator
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After Effects
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InDesign
• User Research & Interviews
• Usability Testing & Analysis
• Competitive Analysis
• Data Analysis (Quantitative & Qualitative)
• Prototyping & Wireframes
• Information Architecture
• User Flowcharts
• Design Thinking
• Accessibility Research (WCAG)
• Persona Development
• User Journey Mapping
• Card Sorting
• Ethnographic Research